Rising Above the Sunk Cost Fallacy
Rising Above the Sunk Cost Fallacy
Today we talk with Brooke Vixamar, a former financial services annuity expert. When a wave of unexpected loss hit her family, the careful language of retirement planning and life expectancy tables turned painfully concrete, and she started asking a sharper question: what do I want my days to actually feel like?
We follow Brooke’s pivot from annuities and retirement income conversations into cybersecurity and identity management, where she now works in product marketing.
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Guest Bio:
As a product marketing leader, my focus is on deeply understanding the industries, pain points, and boardroom pressures of our buyers to connect the right solutions to the right problems. I’ve spent my career helping identity, security, and growth leaders find solutions that actually move their business forward. Solutions that deliver measurable outcomes their board cares about: reduced fraud losses, faster customer onboarding, lower operational costs, successful digital transformation.
Connect with Brooke:
Connect with Theresa and Ivana:
Theresa, True Strategy Consultants: tsc-consultants.com
LinkedIn @treeconti, Insta @tscconsultants
Ivana, Courageous Being: courageousbeing.com
LinkedIn @ivipol, Insta @courbeing
SITP team, Step Into The Pivot: stepintothepivot.com
LinkedIn @step-into-the-pivot, YouTube @StepIntoThePivot










